Nick Routledge@nick_routledge
Reply to @DanielPinchbeck

@DanielPinchbeck Many users echo the same frustration, Daniel. Solid or interesting posts getting near-zero impressions, even from accounts that used to do better. @eff below, for example, highlights how drastically distribution has changed for many non-viral, mission-driven accounts. The algo.

After almost twenty years on the platform, EFF is logging off of X. This isn’t a decision we made lightly, but it might be overdue. The math hasn’t worked out for a while now. The Numbers Aren’t Working Out We posted to Twitter (now known as X) five to ten times a day in 2018. Those tweets garnered somewhere between 50 and 100 million impressions per month. By 2024, our 2,500 X posts generated around 2 million impressions each month. Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.
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After almost twenty years on the platform, EFF is logging off of X. This isn’t a decision we made lightly, but it might be overdue. The math hasn’t worked out for a while now. The Numbers Aren’t Working Out We posted to Twitter (now known as X) five to ten times a day in 2018. Those tweets garnered somewhere between 50 and 100 million impressions per month. By 2024, our 2,500 X posts generated around 2 million impressions each month. Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.