@AimeTim @MrjDuclos Put another way, the Cloud Event excuses no one.
1/11 McLuhan’s real prophecy: when electronic media stops being a tool within society and becomes the milieu in which society occurs, civilization undergoes a phase change. The Cloud Event is that flip finally going live as planetary simultaneity—the moment the world 'ignites.'
Image description
Extended description
“When the whole world is globalized, you’re going to be able to set fire to the whole thing with a single match.” ~ René Girard 3/ Most, meanwhile, are unaware that McLuhan was a fundamentally Abrahamic media ecologist, or that 'Kingdom hermaneutics' and its constitutive function advancing consciousness toward the unitive medium-and-message of a planetary Media Event, was actually his ultimate concern. Subtweet: @nick_routledge· McLuhan declared it crucial to push past an experiential 'environment' invisibly dictating the limits of our questions, and posited technology and consciousness merging in a theo-dramatic apocalypse transcending such limits to birth a new form of revelation, as Panikkar names it. @nick_routledge Oct 8, 2025 @ThinkingFaith end/ Cultivation becomes consummation; the shared future ignites. What was tended in hope now flares into the world ablaze with unveiled meaning. In the end, Revelation isn’t a distant doctrine but a felt convergence—truth with heft opening a new dimension for all to walk in.
Open original document