
RT @nick_routledge: @gastoniudica @CChristogenesis "I am an intellectual thug who has slowly been accumulating a private arsenal with every intention of using it. To deal with the environment directly is my strategy. To have autonomy, we must push past environmental parameters right up into consciousness." ~ Marshall McLuhan

Image description
Original X alt text
As much as air and water, man-made media are environments, the garments worn by each technology. A light bulb creates an environment by its mere presence. Any new technology creates a new environment. It is the environment that changes people, not the technology. Environments are not passive wrappings, rather, active processes. For some biological, physiological reason, people never see the environment. Only the content *shows* and yet only the environment is really *active* as a shaping force. The ground-rules, pervasive structure and overall patterns of environments elude easy perception. The new environment is always invisible. If technology creates environments that brain-wash man, art creates anti-environments heightening consciousness. This need to confront environments with a certain antisocial power is manifest in the famous story, The Emperor's New Clothes. Once you see the boundaries of your environment, they are no longer the boundaries of your environment. Marshall McLuhan

@JasJohl @nils_gilman Bingo. *Choice* excerpt, Nils. Peculiar, isn't it, the evolutionary ontology of a noospheric, algorithmically-supercharged claim upon the private soul, and the planetary harvest of consequence, consciousness and disclosure it radically enhances, remaining, as a rule, unobserved.
View this post’s context →